BRAND IDENTITY AND WEBSITE INTENSIVE
SUNDAY PILATES
An online Pilates studio, we are dedicated to providing a comprehensive range of levelled class types and styles that are meticulously curated to challenge and inspire our clients.
“Your look is going to attract potential clients. Georgia gets this and is with you every step of the way, has amazing ideas and so easy to work with. Highly recommend her!”
What did I achieve for SUNDAY PILATES?
BRANDING
Brand Strategy
Mood Board and Colour Palette
Typeface Styling
Logo Design (6 Variations)
Brand Guidelines
SQUARESPACE 1-DAY WEBSITE INTENSIVE
Domain set-up
Custom email set-up
8-Page Squarespace Website
Members only portal
Sales funnel page
Custom font upload
After Cali had seen some of my other design work out and about in Uluwatu, Bali, she approached me to design her new branding and website for the Online Pilates Studio she is planning to launch. She wanted a brand and website that felt refined, sophisticated and timeless, but also fresh and ‘cool girl’. The main logo font, which feels both refined, mature and edgy all at the same time, was the perfect pairing with the chosen brand colours. Cali wanted to bring in as aspect of nature because this pilates studio will shoot in beautiful locations, hence the forest green choice. We paired that with the light grey for modernity and contrast.
During a 1-Day Website Intensive, we achieved an 8-page custom Squarespace website that included a members-only subscription area which houses over 40 Pilates workout videos, and a sales page.
In only 6 weeks since she launched, Cali already has 600+ followers on Instagram, and 35 paying customers signed up to her online pilates membership.
Cali and I have also discussed how good this branding would be on apparel, proving that good branding has many avenues to make it’s owner money.
