Reef Architectural Design

I was first contacted by the business owner’s step daughters as they wanted to organise a new logo as a present for his birthday. His logo was dated and needed a professional touch to keep it competitive in the market. The girl’s wanted to focus on a modern, simple line design, so I used the R, A and D in an abstract way, encompassed within a rectangle with a roof on-top to link it back to this being for an architect. This brandmark on its own allows the client the opportunity to use it as a sort of stamp of his work.

The client himself had a liking for the beachy, palm tree style in his work, so we brought that in with an organic, calming, green-based colour palette and used some palms as the background to some of the logos.