GOOD MOVE
BRAND IDENTITY
GOOD MOVE is all about movement that feels good. India offers 1:1 coaching for busy schedules, challenging spaces and big goals.
“Georgia, oh my gosh when I opened these concepts earlier I almost screamed yes out loud!”
What did I achieve for Good Move?
BRANDING
Brand Strategy
Mood Board and Colour Palette
Font Styling
Custom Line Illustration
Logo Design (7 Variations)
Brand Guidelines
T-shirt Design
India and I met when I was based in Bali in 2023. After a 1.5hr coffee meeting of talking about life and business, she told me about her goal of starting her own coaching business. She wanted branding that would reflect her personality and the type of coaching community she would aim to create; strong, inviting, fresh, fun and motivational.
A few months later, India booked in with me to design her a full brand identity. We used Brand Strategy to really get her thinking about where this new business would fit into the market and so that we could align the visual side of things correctly. India wanted a brand that felt modern, friendly, bright and simple. The custom line illustration acts as a memorable icon for Good Move to be represented by and a great asset for the t-shirt design below.
