CHM approached me for a brand refresh. With their past logo having been taken off clip-art, they wanted something more modern, clean and simple. Through this new logo design, I was able to steer this company away from its previous masculine style and into a more polished style that appealed to all.

We decide to add in a duck egg blue to the palette, to give this brand it’s own personal colour palette and a point of difference. The colour palette is calming with a touch of class.

We were then able to showcase this new branding on a t-shirt design and for their new business cards.